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Social engineering is the ability to manipulate people into willfully giving up their confidential information. The data varies, but in terms of cyber security this usually means passwords and bank information. Criminals are using social engineering to gain access to your business and its network by exploiting employees who often don’t have a clue about what is happening.

Starting a business is a big step for entrepreneurs in the IT industry. However, this comes with a myriad of challenges, most of which relate to capital and resources. Among them is the availability of proper equipment. The equipment used in a company determines how smoothly the business will run and must be up to date to ensure success.

For businesses of any size, getting on the first page of Google search results is important to drive traffic to the website. Although most search engine optimizers will focus more on getting organic results, the limitation of this approach is that it only reaches users looking for a particular service and not your specific brand.

The cloud has made it easier for people, businesses, and companies to interact and collaborate. And one of the best productivity tools on the market is Microsoft Office 365, which is making it even simpler to store, organize and share files online. Thanks to its newest update, you can enjoy all these functions when working with teammates, business partners, and customers outside of your organization.

As with all technology, trendy phrases come and go with the passing of every IT conference and newly released virus. And when dealing with cybersecurity, keeping up with them all can mean the survival -- or demise -- of a business. If you’re looking for a list of the industry’s most relevant terms, you’ve come to the right place.

Among all the new-fangled gizmos and whatchamacallits that pop up daily, hard drives remain a vital component for all types of computers. It’s completely normal to get a new one every couple of years, but with the overwhelming amount of choices available, a simple purchase becomes a difficult ordeal.

Back in 2013, Google released a tiny HDMI device to widespread praise. No bigger than a run-of-the-mill flash drive, Chromecast allowed you to broadcast certain applications from your desktop or smartphone screen to your TV. Considering how easy it was to set up, and the $35 price tag, we didn’t think it could get any better than that.

How many times have you heard the saying “It’s not about what you do but who you know”? -- probably too many to count. Regardless of whether that’s your current business mantra, it's hard to ignore the advantages of tapping into your network. From landing jobs to furthering your career, the benefits of building relationships are undeniable.

Delta is paying big for the IT outage that occurred last month: millions of dollars in damages, 2300 cancelled flights, and significant reputational damage. Despite the harsh cut to the airline’s bottom line, Delta will probably still survive. But the real question is this: Can your business survive after long periods of downtime? A natural disaster, power outage, or successful hack can be the downfall of many small- to medium-sized businesses.